A share means a % of all the radio listeners in a given market are tuned into that station.
Example: If The Boxx (97.9) is rocking a 7% share that would equate to 7% of the Boxx's market. I will keep this simple, with population. Houston is about 4.6 Million strong, 7% of that is 315,000 listeners for the month. However, do not confuse Metropolitan areas with Radio Signals. Signals can go far and beyond Metro and I have personally been in Austin Texas and have picked up 790, 97.9 and 610 with ease.
Also when looking at the numbers, they represent the prior month in most cases.
Mike and Mike over at 97.5 they appear to be holding down the fort.
Matt and Adam are struggling without Lance. When I say struggling I am only talking in a pure numbers standpoint. Before Lance departed, they were rocking mid 3s, since Lance's departure, a fool point drop.
Mid Mornings 10a -3p
In the Trenches and Matt Thomas look to be holding steady according to their past trend.
Drive Time 3p-7p
J&R continue to dominate the market. Like the show or not, Rich and Josh are doing something that fans want to hear. Maybe it's some freaking perverse listening habit of wanting to hear what Josh is going to say next but it's something. Congrats to Josh and Rich.
The Drive with Lance and Charlie numbers are some what confusing. Ultimately, if you were to draw a trend line, it would hover around 2.5 but I wonder if this has to do with schedule (Lance leaving at 6) and Rockets season. If fans are anything like me, I'm pissed I cannot see the Rockets and I refuse to listen to them on the radio.
For me, this is the only time-slot where I feel if I miss any of the shows, I feel like I missed something.
WRAP IT UP
I'm getting pretty tired of saying this but Big Ups to Sports Radio 610 for a dominating year. Outside of the one snag in the morning slot a while back, the guys have been kicking ass and taking names.
What I am liking about what's developing at 610, it looks like there is more internal competition than external. Nick Wright and Josh Innes are slugging it out in the numbers, horse-race style. I love competition. When you have healthy competition, typically others around you will raise their game.