Tuesday, January 1, 2013

THE NUMBERS DON'T LIE : THE DECEMBER BOOK - LM


Numbers Education
A share means a % of all the radio listeners in a given market are tuned into that station.


Example:  If The Boxx (97.9) is rocking a 7% share that would equate to 7% of the Boxx's market.  I will keep this simple, with population.  Houston is about 4.6 Million strong, 7% of that is 315,000 listeners for the month.   However, do not confuse Metropolitan areas with Radio Signals.  Signals can go far and beyond Metro and I have personally been in Austin Texas and have picked up 790, 97.9 and 610 with ease.

Also when looking at the numbers, they represent the prior month in most cases.

MORNINGS  6a-10a


Like to begin by giving  In the Loop major props.  Since August, it appears Nick Wright and John Lopez has been on a mission.  

Mike and Mike over at 97.5 they appear to be holding down the fort.

Matt and Adam are struggling without Lance.  When I say struggling I am only talking in a pure numbers standpoint.  Before Lance departed, they were rocking mid 3s, since Lance's departure, a fool point drop.


Mid Mornings 10a -3p


The story of this time slot is MaD Radio's "bounce-back".  For a minute, it looked as if MaD leaped over the Fiscal Cliff face first but I'm please to see the recovery.

In the Trenches and Matt Thomas look to be holding steady according to their past trend.

Drive Time 3p-7p

J&R continue to dominate the market.  Like the show or not, Rich and Josh are doing something that fans want to hear.  Maybe it's some freaking perverse listening habit of wanting to hear what Josh is going to say next but it's something.  Congrats to Josh and Rich.

The Drive with Lance and Charlie numbers are some what confusing.  Ultimately, if you were to draw a trend line, it would hover around 2.5 but I wonder if this has to do with schedule (Lance leaving at 6) and Rockets season.  If fans are anything like me, I'm pissed I cannot see the Rockets and I refuse to listen to them on the radio.

For me, this is the only time-slot where I feel if I miss any of the shows, I feel like I missed something.




WRAP IT UP


I'm getting pretty tired of saying this but Big Ups to Sports Radio 610 for a dominating year.  Outside of the one snag in the morning slot a while back, the guys have been kicking ass and taking names.

What I am liking about what's developing at 610, it looks like there is more internal competition than external.  Nick Wright and Josh Innes are slugging it out in the numbers, horse-race style.  I love competition.  When you have healthy competition, typically others around you will raise their game.




LM aka SIR BLOG ALOT

14 comments:

Anonymous said...

Please explain why, in your previous blog entry, you stated that In the Loop was beaten by the Big Show.

HMW said...

Go look at the month of August. for the longest 610 has always beaten 790 and that was the first month it happened in some time, thanks Anonymous Nick

LM

Anonymous said...

Lamonte, you're such a joke man. Every time I write something you accuse me of being Nick. My name is Alan and I never met Nick and don't particulary care for him. You should stop being so paranoid and try being a more professional blogger. You and your 5 readers would benefit tremendoulsy. There is definitely a demand for this type of blog. It just needs a more serious tone which I don't think you are providing.

HMW said...

Wrong, Anonymous, my son reads the blog that make 6 readers. Dude, lookahere, you can like or dislike what I write. Just keep on reading, thanks for the read

LM

Anonymous said...

I asked you a serious question. How has Big Show beaten In the Loop? You point to August. Fine, you are correct. However that blog entry was just a few days ago. Misleading isn't it? Why not pull up some ratings from 2010 or something? But what's really annoying is when someone questions you here, you assume it's somebody trying to falsely misrepresent himself? Are you that sensitive? I guess you just want an audience of friends and family? I don't get it. That's pretty Mickey Mouse stuff. Another sign of a poor blog is when the writer states that he's just content that we keep reading rather than try to support his writing and opinions.

HMW said...

What's misleading Anonymous and I'm sure you follow me. You are mighty curious about this big Show v In The Loop but look man, if it mislead you, oh well. Dude we are 3 to 4 yrs deep in this, what you are saying is not Brand New nor clever. I will write and continue to write and you can keep coming anonymous and we can leave it at that. Thanks for the read

LM

Anonymous said...

You're a blogging hack. Also, learn some f-ing grammar, punctuation or something. At least try to get through a blog entry without completely butchering the English language. By the way, I have never tried to be new or clever; just pointing out your bs. You on the other hand should have been trying and have so far failed miserably.

HMW said...

Anonymous, I think you need a TWITTER HUG, Thanks for the Read Brother

LM

Anonymous said...

All this back and forth because I asked you for a simple explanation and so you had to accuse me of being Nick. I should have known better than to expect anything more here. You're a fool.

HMW said...

I admit, I am a fool with it but why ask me when Big Show beat In the Loop when the data is right there before your eyes. I'm going to where that FOOL tag proud though. Don't ask me obvious stuff that a particular host asked. FWIW, stop using anonymous and comment straight up. No love lost, continue to read

LM

Anonymous said...

I didn't ask you that. Don't make shit up now. I asked to explain your statement in the previous blog which was "In the Loop was beaten by the Big Show". You wrote that 6 days ago but then can only point to data from August to back you up? Yeh you keep that fool tag.

HMW said...

Keep bumping guy. Congrats, wink

LM

Anonymous said...

Reference your continuous hints that you think that I am Nick: paranoia is no joke. Get some help. This stuff is not as important as it makes you feel you are.

cxd said...

Josh..... That's you... Isn't it ?