FOREVER ORANGE 2014
Written By: Angelo Lawford
Another Houston Dynamo season is now upon us. BBVA Compass Stadium gates open up this coming Saturday as the Houston Dynamo welcome the New England Revolution, to kick off the season.
This could be the most important season in the franchise's history. Not so much for what happens or doesn't happen on the field for the Dynamo this upcoming 2014 campaign, but for how the organization, utilizes the upcoming 2014 World Cup to be held in Brazil this summer, as a springboard, to enhance the scope of their brand and the sport, across our local community.
This will be the third FIFA World Cup to take place since the Houston Dynamo's inaugural season of 2006. This will be the first World Cup cycle to take place since the Dynamo, began to call BBVA Compass Stadium home.
With understanding the dramatic spike in interest the World Cup generates in regards to soccer every four year World Cup cycle, I was curious to see how the Dynamo treated this off season in particular, in order to see what kind of groundwork would be laid by the organization, in anticipation of striking while those fires are hot come immediately post World Cup.
Soccer does gain that steam every four years, but once the tournament is over, the lightening that was caught in the bottle, loses it voltage rather quickly. I was hopeful that the Dynamo would have prioritized the anticipation of the World Cup in their off season strategies.
I am of the belief that soccer is poised for a significant explosion in Houston as well as also being of the belief that the Houston Dynamo as a franchise, are on the verge of being held in the same regard as the Texans, Rockets and Astros locally.
That is my hope anyway. The city is too diverse to not hope that it (the diversity) can't make a difference in how the Dynamo interact with the city and media and how the city and media adapts to a changing sports landscape given the city's unique yet dynamic cultural demographic.
Houston has the opportunity to do things that most other markets couldn't dream to do in regards to growing the awareness of soccer and fulfilling its promise in becoming a soccer tabernacle.
Also given the fact that Houston has a media that is trending to be a bit more youthful in conjunction with having an open mind in regards to sports intake that is not too common in some of the more "seasoned" players in the local media mix, the sky is the limit in my opinion in how the Dynamo go forth in cashing in those chips. But time will tell as it always does. 2014 has a chance to be special on and off the pitch for the Dynamo this coming season. I can't wait to see what it brings.